FIGureheads

Hector Proud

Graduating from St Andrews in 1994 Hector embarked on a career in PR and, after only four years gaining experience in the industry, he established Idea Generation in 1998 as a charity project management company and it ran as such for three years until 2001.

Hector founded Idea Generation the PR agency in 2001 around a simple proposition: find something you enjoy doing - and then try to do it better than anybody else.  Seven years on, Idea Generation now stands as one of the UK's leading arts, entertainment and cultural PR agencies - having worked with, for, and in support of some of the most exciting projects, people, institutions, fairs, festivals, tours, exhibitions, books, magazines, films, gigs, auctions, launches, parties and premiers across the UK and the world.

Following this passion and expertise to its logical conclusion, in 2008 the Hector embarked on his biggest and most ambitions project to date: the opening of his agency's own gallery space in the heart of Shorditch, Idea Generation Gallery.  With a soaring 50 foot wall and 200 square feet of gallery space, it is one of Shoreditch's biggest exhibition spaces and has played host to a wide range of exhibitions and events... including FIG's Pitch to Investors Event!

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