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We will start with the word “arrogant”.

If you ask people to define arrogance, you are likely to hear something along the lines of “someone who has a big head” or “someone who thinks they are better they are”.

You could say the common vernacular and adoption in language results in clarification of definition… or more simply… if the majority of people perceive a word to mean something, then, as words are a form of communication, then the meaning of the word to the majority should become the definition.

There is some merit in that, but with mass media and, indeed, the medium of the internet, it is all to easy for language change to come from the ill-informed or based on poor information… that sounds a bit snobby… some may say arrogant.

I take arrogant to mean “thinking you are better than someone else”. Which is drastically different to just appearing over confident.

So, what does this have to do with the word “Entrepreneurship”?

We continue to look at models that aren't working... Models, that if you fix them, will make you rich / a hero.

Lets kick things off with newspapers...